(SEHK: 1357) is a global mobile internet platform and innovator in
mobile video and photography, including Artificial Intelligence and
Machine Learning algorithm-based proprietary facial recognition and
virtual "try-on" technologies for hair and makeup. By leveraging its
technology leadership and global user base, Meitu, Inc. is building a
mobile beauty ecosystem where users can discover, create and share new
looks – right from their smartphone. Today, Meitu, Inc. apps are
installed on over 1.1 billion unique mobile devices around the world,
with billions of photos generated by Meitu, Inc. apps each month.
Meitu Launches The Meitu M8 Selfie Smartphone
MEITU LAUNCHES THE MEITU M8 SELFIE SMARTPHONE Meitu MEITU LAUNCHES THE MEITU M8 SELFIE SMARTPHONE
HONG KONG, May 10, 2017 /PRNewswire/ -- Meitu, Inc. (SEHK: 1357), a
leading mobile internet company with its apps activated on more than
1.1 billion unique devices, today released the Meitu M8, a new addition
to the Meitu series of selfie smartphones featuring a revolutionary mix
of hardware and cutting-edge Artificial Intelligence technology.
A "PHOTOGRAPHY ROBOT" IN AN ERA OF ARTIFICIAL INTELLIGENCE
Since launching its first photo editing app in 2008 and first selfie
smartphone in 2013, Meitu has grown to become the leader in mobile
Augmented Reality (AR), virtual try-on and Artificial
Intelligence-based facial recognition, with an enormous database
enabling its technology to easily identify human faces across all its
Meitu M8 camera phone utilizes the same selfie-specific Artificial
Intelligence (AI) and Machine Learning algorithms Meitu smartphones are
known for – with the ability to detect and enhance faces based on age,
gender and facial features. Meitu M8 expands on this capability with
the introduction of a new technology to detect and enhance backgrounds.
With backgrounds, Meitu M8 can accurately distinguish between people,
objects and scenery to allow beautification and enhancements on
individual layers. The phone is equipped with additional features to
enhance backgrounds, including color selection options, selfie light
exposure modification, adding blurs for various depth effects, stylish
backdrop choices and scene replacements. Users can apply these powerful
functions to a wide range of pictures from landscape photographs to
In addition to recognizing and applying custom selfie beautification
based on gender, age and facial features, Meitu M8 can also
differentiate between portrait sizes, face shapes and subject light
exposure to harmonize and compose all of the elements of users'
photographs. Moreover, it can analyze information such as skin tone and
hair color and allow users to target different areas of the face and
body to beautify.
HIGH DEFINITION SELFIES MEETS SLEEK, EXPRESSIVE HARDWARE
Meitu M8 features upgraded hardware with a sextuple-curved 3D glass
surface, available in two series options and four color choices – the
"Fresh and Hip" series (Moonlight White and Cherry Blossom Pink) and
the "Chic and Classy" series (Phantom Red and Dazzling Purple).
Simple-to-use with powerful functionality, Meitu M8 is outfitted with a
21-megapixel back camera and 12 dual pixels on the selfie side – with a
front full-pixel PDAF millisecond-level focusing system, a front OIS
(Optical Image Stabilization) system, and Meitu's exclusive
fourth-generation dual-image engine. The SONY IMX362 front dual-pixel
selfie lens enables more accurate focusing to provide optimum image
quality. With this union of cutting-edge AI technology and powerful
hardware, Meitu M8 captures every detail with sharper image results,
even in the most challenging lighting and environmental conditions.
RENOWNED DESIGNERS WORLDWIDE JOIN FORCES FOR CUSTOMIZATION OPTIONS
With Meitu M8 comes new partnerships with prominent designers around
the world to bring mobile device personalization to the next level.
Users can engrave special symbols or texts on the sides of the phones
and select their favorite style out of 10 themes, each created by top
designers such as Salvatore DellAquila, Duncan Sham and Tash Willcocks.
Users are able to take their customization preferences to the next
level and customize gift boxes, phone cases, screen backgrounds,
letterheads as well as select their text of choice to be printed inside
of the Meitu M8 gift boxes.
Meitu is offering Hello Kitty and Sailor Moon special editions of the
Meitu M8, with an extremely limited 10,000 units of the Sailor Moon
option available. Both collaborative editions come with exclusive
exterior designs, special UIs, gift boxes and collection certificates.
The Sailor Moon limited edition is even supplemented with exclusive
accessories such as a unique moon wand selfie stick.
AVAILABLE FOR PURCHASE AT MEITU.COM
The standard Meitu M8 and Hello Kitty Special Edition phones are open
for pre orders via Meitu's official website. The phones will be
available for purchase through Meitu's website on May 12th at 12:00 pm,
and from Tmall, Suning, and JD.COM, starting at 8 pm on May 12th.
The standard Meitu M8 will be priced at 2599 RMB ($376), while the
Hello Kitty Special Edition and the Sailor Moon Limited Edition will be
priced at 2799 RMB ($405) and 2999 RMB ($434) respectively. They are
expected to launch in Hong Kong in mid-June.
Media contact: Liz Goodno, Elizabeth@us.meitu.com