Accueil Ernstrade Bourse Actualite Stock

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Place de cotation: London Stock Exchange

The Group's principal activity is designing and developing software tools for marketing and customer insight for the sale under licence through third party business partner organisations. The Group provides marketing services platform that manages the people, processes, applications that have often been autonomous marketing functions. Running through the entire platform is an analytical capability enabling marketers to gain insight into their data by using intuitive, easy to use, visual segmentation tools. It provides answers to marketers' questions by analysing all of the information associated with each individual customer or prospect in the entire database in a matter of seconds. Product brands include Alterian Marketing Suite, Alterian List Manager, Alter Connect and Alterian Engine. Clients include, Princess Cruises, General Motors, Zurich, HSBC, Starz Entertainment, Amnesty International, and Vodafone.

http://www.alterian.com

 
 

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