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Place: NYSE

With projected annual sales of nearly $8 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. Founded and headquartered in Battle Creek, Michigan, Kellogg manufactures products in 19 countries on six continents, and markets products in more than 160 countries around the world.
In 2000, Kellogg implemented a new growth strategy and, in March 2001, as a key part of the strategy, the company acquired Keebler Foods Company, the number two U.S. producer of cookies and crackers.
Kellogg’s brands include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, Nutri-Grain®, Rice Krispies®, Special K®, Murray®, Austin®, Morningstar Farms®, Famous Amos®, Carr’s®, Plantation®, and Kashi®. Kellogg icons such as Tony the Tiger™, Snap! Crackle! Pop!™, and Ernie Keebler™ are among the most recognized characters in advertising. 
Le producteur de céréales pour petit déjeuner

http://www.kelloggcompany.com/


Kellogg Company Reports Fourth Quarter 2016 Results and Provides 2017 Guidance

BATTLE CREEK, Mich. - February 9, 2017 - Kellogg Company (NYSE: K) announced fourthquarter 2016 results, updated its earnings outlook for 2017, and announced a major change to its go-to-market model in U.S. Snacks.
"Our fourth quarter earnings exceeded our expectations, as operating-profit margins
continued to improve, and as we again showed sequential improvement in our sales performance,"
said John Bryant, Kellogg Company’s chairman and chief executive officer. “We also have
announced that we are exiting our direct store delivery system in U.S. Snacks, in order to redirect
our resources in a way that can better market our brands to today's evolving shopper and retail
channels. This will keep us firmly on our path to our 2018 operating profit margin expansion target
and lead to better top-line performance."

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