With projected annual
sales of nearly $8 billion, Kellogg Company is the world’s leading
of cereal and a leading producer of convenience foods, including
crackers, toaster pastries, cereal bars, frozen waffles, meat
pie crusts, and ice cream cones. Founded and headquartered in Battle
Michigan, Kellogg manufactures products in 19 countries on six
and markets products in more than 160 countries around the world.
2000, Kellogg implemented
a new growth strategy and, in March 2001, as a key part of the
the company acquired Keebler Foods Company, the number two U.S.
of cookies and crackers.
Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®,
Nutri-Grain®, Rice Krispies®, Special K®, Murray®, Austin®,
Morningstar Farms®, Famous Amos®, Carr’s®, Plantation®,
and Kashi®. Kellogg icons such as Tony the Tiger™, Snap! Crackle!
and Ernie Keebler™ are among the most recognized characters in
producteur de céréales
pour petit déjeuner
Kellogg Company Reports
Fourth Quarter 2016 Results and Provides 2017 Guidance
Mich. - February 9, 2017 - Kellogg Company (NYSE: K) announced
fourthquarter 2016 results, updated its earnings outlook for 2017, and
announced a major change to its go-to-market model in U.S. Snacks.
"Our fourth quarter earnings exceeded our expectations, as
continued to improve, and as we again showed sequential improvement in
our sales performance,"
said John Bryant, Kellogg Company’s chairman and chief executive
officer. “We also have
announced that we are exiting our direct store delivery system in U.S.
Snacks, in order to redirect
our resources in a way that can better market our brands to today's
evolving shopper and retail
channels. This will keep us firmly on our path to our 2018 operating
profit margin expansion target
and lead to better top-line performance."