Inc. (Atrinsic) is a marketer of direct-to-consumer subscription
products and an Internet search-marketing agency. It sells
entertainment and lifestyle subscription products directly to consumers
and Internet marketing services to corporate and advertising clients.
The Company’s business is focused on direct-to consumer subscriptions,
built around the Kazaa brand and search and affiliate marketing, built
around the Atrinsic Interactive brand. Atrinsic has two main service
offerings, transactional services and subscription services.
Transactional services offers full service online marketing and
distribution services, which are targeted and measurable online
campaigns and programs for marketing partners, corporate advertisers,
or their agencies generating online responses and activities.
Subscription services offer its portfolio of subscription based content
applications direct to users working with wireless carriers and other
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